A visionary concept for the future of fashion
Where you're at the center of it. In an effort to restore meaning and our connection within.
Phenotyping
Phenotyping is a 30 minute immersive retail experience where you work with a neuroscience specialists through a guided meditation to connect deeply within yourself, to reflect on what you love in life, your meaning, your purpose. Simultaneously, based on that brain activity, our proprietary software creates a unique memento in real time that we call a Phenotype.
The Thumbprint of Your Consciousness
Think of a Phenotype as your distinct expression. It’s the closest thing we have as a society to a representation of spirit. No one else has your Phenotype and no else ever will.
Changing The Future of Retail
Retail stores haven’t changed since the 1920s. Phenotype Workshops are an immersive retail entertainment experience where customers walk out with a renewed perspective towards life. If Build A Bear is a hybrid between a toy store and Disneyland for kids. Phenotype Workshops are a hybrid between a neuroscience laboratory and a fashion house for adults.
Phenotyping Alpha
We’re opening an Alpha version of Phenotyping in September to the first 100 people who make a reservation. Make a deposit to reserve your Phenotyping experience.