We gather the most talented models, photographers, videographers, and stylists from all around the world once a month to disrupt social media. Unified in order to raise awareness about the need of environmental protection.
If we wish to disrupt social media, we need to devise a formula for attracting attention. Modeling the process by which mutation occurs in nature. We plan our events to deviate from what audiences anticipate to see. We've created human-sized test tubes, levitated models on water and in the air. As a result, a viral cascade occurs.
We collaborate with prominent environmental conservation and animal rescue organizations to raise awareness for their causes.